(Coppell, TX.) - Gemmy Industries, a leader in seasonal decor and entertainment technology since 1984, unveils its 2009 Halloween line as demand for Halloween products and entertainment enters an upswing.
According to Unity Marketing, Halloween continues an upward trend in consumer spending with an expected business return of $5.8 billion dollars. This puts the holiday of Halloween second only to Christmas in terms of absolute consumer dollars spent. Approximately 75% of Halloween enthusiasts are expected to decorate their homes, throw Halloween parties and give candy to trick-or-treaters.
“It’s plain to see that Halloween and its associated markets are trending up across the board,” Jason McCann, President of Gemmy Industries said. “At Gemmy, we pride ourselves on being able to deliver fun, entertaining products to bring Halloween to life at every touch point of the holiday for adults and kids alike.”
To capture the adult market, Gemmy offers a multitude of outdoor and indoor decor solutions. Key to the outdoor market is Gemmy’s Airblown® Inflatable series. Featuring unique and humorous characters, Airblowns® represent a fast and easy way for decorators to add a Halloween theme to their yard or lawn. Gemmy’s line of lighting products is likewise a way to improve their total outdoor experience with light strings, or to add a creepy atmosphere to their Halloween parties via the Fog Machines, strobe lights, bubble foggers and misters.
Gemmy also presents a series of life-size figures to give consumers yet another level of entertainment and fun at their Halloween get-togethers. These figures feature first-rate animatronics, detailed clothing and accessories, and sensor activation. They embrace not only iconic Halloween characters like witches, grim reapers and other creatures of the night, but also familiar movie villains such as Michael Myers (John Carpenter’s Halloween) and Jason Voorhees (Friday the 13th).
On the other hand, Gemmy has also developed products with young trick-or-treaters in mind. Adapting Airblown® technology to the category of costumes has yielded a fun-filled series of inflatable costuming solutions such as Sumo wrestlers, Ballerinas and Personal Trainers, as well as illusionary costumes such as Bull and Ostrich Riders.
Catering to the growing trend towards trick-or-treating, Gemmy offers an array of products for consumers on both sides of the doorway. For the children, there is a wide range of Halloween totes in a variety of themes, colors and styles for gathering Halloween treats. On the reverse side, Gemmy’s line of animated candy bowls allows candy givers to present treats in a funny and memorable way.
“We are optimistic about the coming year, and we are excited to once again bring Gemmy’s innovative and creative products to consumers for Halloween,” McCann said. “During our 25th anniversary year, Gemmy is poised to deliver Halloween entertainment to millions of people, young and old.”
Gemmy’s 2009 line is already in stores, across outlets nationwide and major distribution centers. For more information about Gemmy and its products, visit www.gemmy.com.
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For the past 25 years, Gemmy Industries Corporation has been the premier industry trendsetter in the fields of holiday home decor, advanced animatronics, lighting and unforgettable novelty items. Their creative approach to product development and hands-on attitude has lead to the success of recognizable brands such as Airblown® inflatables, SnowGlobes™, LightShow™ Lighting Solutions, the Dancing Hamsters™, and, of course, the pop-culture phenomenon of Big Mouth Billy Bass™. Gemmy’s brands have been featured prominently on The Tonight Show, in USA Today, The Wall Street Journal, MTV, and media around the world. Gemmy’s products can be found in retail stores throughout the world.