FOR IMMEDIATE RELEASE:
(Coppell, TX.) - When you generate over 5 million online views, hundreds of user-generated videos, have fans producing their own parodies of your signature song and get invited on The Rachael Ray show to re-create your commercial debut – it’s time to go big – and in this case, go retail with the introduction of “Frankie The Fish” (by Gemmy Industries), a replica of the mechanized singing fish displayed in the now-famous McDonald’s Filet-o-Fish sandwich TV commercial.
That commercial, created by Arnold Worldwide in Boston, first appeared last February and while it only aired for 4 weeks, it immediately caused a major consumer quake. The quirky, techno-driven song, “Gimme Back That Filet-O-Fish” combined with actors whose signature head bobs and sideways glances let the singing fish be the star, led to a significant increase in Filet–O-Fish™ sales over the previous year.
Gemmy’s “Frankie The Fish” features motion-activated movement and not only plays the original version of the song, but also includes a new club re-mix.
Riding the crest of that wave, Gemmy shipped hundreds of thousands of “Frankie the Fish” last month to such retailers as Kmart, Walgreens, CVS, Rite Aid,, Bed Bath & Beyond, BJ’s Warehouse Clubs, Menards, as well as many online retailers and, according to Jason McCann, President of Gemmy Industries, “sales have been incredible.”
“This has certainly made a big splash,” noted McCann, “and translating this star from the screen to the store has been an exciting project. The last time a fish became such a mega-hit was our ‘Big Mouth Billy Bass’ and we’re now already seeing that ‘Frankie The Fish’ is spawning a similar craze.”
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For the past 25 years, Gemmy Industries Corporation has been the premier industry trendsetter in the fields of holiday home decor, advanced animatronics, lighting and unforgettable novelty items. Their creative approach to product development and hands-on attitude has led to the success of recognizable brands such as Airblown® inflatables, SnowGlobes™, LightShow™ Lighting Solutions and the Dancing Hamsters. Gemmy’s brands have been featured prominently on The Tonight Show, in USA Today, The Wall Street Journal, MTV, and media around the world. Gemmy’s products can be found in retail stores throughout the world.