30 Years of Innovation

Gemmy is a trendsetter and industry leader in seasonal décor, LED lighting, and animation plush and novelty characters, creating iconic brands like Airblown® Inflatable, LightShow® and Big Mouth Billy Bass. Since 1984, our products have literally changed the landscape of holiday decorating and seasonal gift giving, becoming part of the cultural lexicon.

With a passion for innovation, technology and trendsetting design, our creative team of professionals constantly pushes the boundaries of what’s possible, bringing cutting-edge technology to the seasonal décor space in unexpected ways. Gemmy’s creative and collaborative approach produces exciting products that dazzle and delight consumers with easy decorating solutions that yield spectacular results for Christmas, Halloween and other holidays. We partner with the world’s most recognized and beloved brands—such as Disney, Star Wars, Marvel, Peanuts, Frosty the Snowman and more—to bring the Gemmy experience to consumers through the best and most popular brands.

The Early Years & Big Mouth Billy Bass

In 1984, Gemmy introduced its first product line—ballpoint pens. An entrepreneurial company at heart, Gemmy soon found its creative legs and began developing novelty items that mirrored cultural trends in music and movies like Dancing Hamsters, Frogz, Pete the Repeat Parrot, Douglas Fir the Talking Tree and, of course, Big Mouth Billy Bass®.

Gemmy first released Big Mouth Billy Bass in 2000, and he quickly became a cultural sensation. The sound and motion activated talking fish on a trophy plaque was owned by people the world over—including the Queen of England. The first iteration of the animatronic fish featured the popular songs "Don't Worry, Be Happy" by Bobby McFerrin and "Take Me To The River" by Al Green. Subsequent versions were made for Christmas and later the iconic singing fish went high-tech with an Alexa-compatible version that responds to voice commands.

Big Mouth Billy Bass has been part of the cultural lexicon for two decades. In 2000, the year he was introduced, Billy was featured on The Daily Show With Jon Stewart as the daily Moment of Zen. In 2014, a parody of Big Mouth Billy Bass was featured on The Tonight Show With Jimmy Fallon when singer Lance Bass impersonated a real-life, life-size version of Billy, hanging over a fireplace on a trophy plaque, complete with the red button for activation. 

Airblown Inflatable & LightShow Projection

In 2001, Gemmy introduced the Airblown® Inflatable brand, changing the way America decorates for the holidays. The popular line of yard décor includes items for Christmas, Halloween and a variety of other holidays. Now a staple in holiday decorating, items from the popular brand's Halloween line were featured in two major motion pictures in 2018: “Halloween” and “Goosebumps 2: Haunted Halloween”.

In 2008, Gemmy launched its LightShow® brand which now includes light strings, yard décor and Projection™ spotlights for virtually any holiday imaginable. The LightShow® line of products included innovations in LED lighting and has grown into a large array of unique and branded lighting technologies like ColorChanging™, Shooting Star®, ColorMotion™, Fire & Ice™, Kaleidoscope™ and Whirl-A-Motion™. The company continues to add technology and products to its extensive line of LightShow® holiday lighting.

In 2015, Gemmy introduced Points of Light™, an outdoor spotlight with 98 effects and dozens of color options. Featured on TV in 2016, the unique lighting technology became a holiday favorite, selling out quickly.  Also introduced in 2015 was the Dancing Twerking Fox, called one of the must-have toys of the year on Live With Kelly and Michael.

Smart Technology

Since 2017, Gemmy has developed innovative products with the latest technologies used by consumers, introducing brands like AppLights™, SmartLights™ and Orchestra of Lights™ to manage exciting holiday light shows with smart devices. In 2019, voice command light strings were added to an expanding line up of holiday lighting solutions that pair with smart assistants like Amazon Echo and Google Home.